Product Portfolio
Classify products by health: SCALE / OPTIMISE / EXPERIMENT / RETIRE
SCALE
0
Strong revenue + healthy economics
OPTIMISE
0
Demand but weak conversion
EXPERIMENT
0
Early stage / insufficient data
RETIRE
0
Persistently weak performance
Category Portfolio Health
| Category | Status | Sellers | Products | Revenue | Conversion |
|---|---|---|---|---|---|
| No category data yet. Once categories have sellers and products, performance metrics will appear. | |||||
CORE: Validated demand and healthy revenue
GROWTH: Promising economics, trending up
EMERGING: Early signals, potential opportunity
LOW_PRIORITY: Weak demand or declining
Scale Decision Matrix
✓ SCALE Criteria
Revenue
Consistent sales across multiple periods
Conversion
Healthy view-to-purchase rate
Refunds
Low refund rate (under 10%)
Margin
Positive contribution margin
✗ RETIRE Criteria
No Sales
Zero purchases over 30+ days
High Refunds
Refund rate exceeds 25%
Irrelevant
No customer interest signals
Quality Issues
Consistent customer complaints
Portfolio Management Actions
📊
No Products Yet
As products gain transaction history, the system will automatically classify them. Sellers should focus on:
- ✓ Creating products in validated demand categories
- ✓ Optimizing product listings for discoverability
- ✓ Delivering quality so refunds stay low
- ✓ Building repeat customer relationships
Portfolio classifications based on actual transaction data only. No assumptions about future performance.