Unit Economics
Core financial metrics: CAC, LTV, AOV, margins, payback. Make scale decisions based on unit economics health.
Average Order Value
$0
Total revenue ÷ Total orders
Target: Understand baseline, then optimize
Customer Acquisition Cost
Calculating...
Marketing spend ÷ New customers
Requires: Spending data + customer tracking
Customer Lifetime Value
Calculating...
Historical gross profit per customer
Uses: Actual repeat purchase history
LTV:CAC Ratio
—
LTV ÷ CAC
Healthy: 3:1 or higher
Acceptable: 1.5:1 to 3:1
Risky: Less than 1.5:1
Acceptable: 1.5:1 to 3:1
Risky: Less than 1.5:1
CAC Payback Period
—
Months to recover acquisition cost
Target: ≤ 3 months
Acceptable: 3-6 months
Risky: > 6 months
Acceptable: 3-6 months
Risky: > 6 months
Repeat Purchase Rate
—%
% of customers who buy twice
Healthy: > 25%
Good: 15-25%
Improve: < 15%
Good: 15-25%
Improve: < 15%
Gross Margin
Revenue $0
minus: Payment Fees $0
minus: Refunds $0
Gross Profit $0
Percentage: —%
Contribution Margin
Gross Profit $0
minus: Seller Payouts $0
minus: AI Costs $0
Contribution $0
Percentage: —%
Cohort Economics (by Acquisition Month)
| Cohort | Customers | Revenue | Avg LTV | Repeat % | Quality |
|---|---|---|---|---|---|
| No cohorts with purchase data yet. Once customers make purchases, cohort economics will appear. | |||||
Cohort quality assessment: Are customers acquired in recent months showing same or better LTV than earlier cohorts? Improving LTV means customer quality is getting better.
Customer Segment Economics
First-Time Buyers
AOV: —
LTV: —
Repeat Customers
AOV: —
LTV: —
PRO Members
AOV: —
MRR: —
Seller Economics
Platform Revenue Share
Commission rate: 15%
Total commissions: $0
Seller Payouts
Total paid to sellers: $0
Pending payouts: $0
Platform Margin
Gross: —%
After costs: —%
Scale Gate: Unit Economics Health
❌
Gate Status: BLOCKED
Insufficient customer data to calculate unit economics. The system requires real purchase history to:
- • Calculate customer LTV from repeat purchases
- • Measure CAC once acquisition channels are tracked
- • Assess margin health
- • Determine if scaling is profitable
Next step: Acquire more customers through Phase 9 validation.
Calculations Use Only Real Data:
- ✓ LTV = Actual gross profit per customer from transaction history
- ✓ AOV = Actual total revenue ÷ actual order count
- ✓ Repeat rate = Actual customers with 2+ purchases
- ✓ Margins = Actual revenue minus actual costs
- ✗ NO assumptions, projections, or "estimated" values