Phase 2 Validation Metrics

Real data tracking for revenue validation and marketplace liquidity

Phase 2 Start Date: 2026-08-22 | Decision Point: 2026-09-18 (4 weeks)

Validation Thresholds

Genuine Purchases

10+

Non-founder purchases

Current: 0

Conversion Rate

2%+

Product view to purchase

Current: TBD

Approved Sellers

Sellers with live products

Current: 0

Seller Applications

Qualified applications

Current: 0

Buyer Demand

Qualified Sessions

—

Filtered for buyer intent

Data from analytics

Product Views

—

Bundle/product page visits

Data from analytics

Add-to-Cart Rate

—

View → Cart conversion

Target: 5%+

Checkout Starts

—

Cart → Checkout begins

Data from Stripe

Purchase Conversion

—

View → Purchase rate

Target: 2%+

Average Order Value

—

Revenue per purchase

Data from Stripe

Lead Generation (Free-to-Paid Funnel)

Lead Magnet Downloads

—

Starter Kit downloads

Form submissions (Form ID: fe9947cf)

Email Engagement

—

Email open and click rates

Requires SendGrid integration

Lead → Buyer Conversion

—

Subscribers who purchase

Revenue per email subscriber

Seller Liquidity

Applications Pipeline

Received: — (Form ID: db505d1b)
Under Review: —
Approved: —
Live Products: —

Seller Performance

Time to First Listing: —
Time to First Sale: —
Seller-Generated Revenue: —
Repeat Sellers: —

Data Reconciliation

Store Revenue

—

From database orders

Stripe Revenue

—

From payment processor

Variance

—

Target: <20%

Verification Checklist

Email automation flows working end-to-end

Product quality review system operational

Conversion tracking verified across platforms

First 10-20 products curated and approved

Google Search campaign configured

Retargeting audiences configured

Customer feedback system active

No fake marketplace activity visible

Phase 2 Timeline

Aug 22-28

Foundation Week

Landing pages, forms, documentation

Aug 29 - Sep 04

Preparation Week

Campaigns, integrations, product curation

Sep 05-11

Launch Week

Campaigns live, monitoring begins

Sep 12-18

Optimization Week

Data analysis, go/no-go decision